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Bethany Muths Consulting works collaboratively with clients to develop brand positioning, digital marketing, and merchandising strategies to grow their vision and exceed expectations.

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“I collaborated with Bethany on various strategic initiatives at Schutz footwear. Bethany’s ability to communicate a clear and precise strategic message while remaining agile made her a great asset to the team. Bethany was able to leverage working cross functionally in a quick and efficient manner to meet demanding deadlines while always maintaining a kind nature that inspired others.”

-Former Schutz Head of Wholesale




Developing Startups & Scaling New Businesses, Financial Planning & Analytics



Merchandising & Assortment Building, Buying & Pricing Strategy

Vendor Matrix & Negotiation, Time & Action Calendar



Brand Development, Creative Strategy, Performance Marketing, & Social Media

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Bethany Muths Consulting brings insight, innovation, and implementation skills to fashion and retail brands.


Bethany is an entrepreneurial, results-oriented leader with 15+ years of experience in building brands by driving consumer engagement through product, marketing and community in high-growth environments. She is an innovative executive with expertise in developing startups and scaling new businesses, brand positioning, digital marketing, social media, merchandising, and team development for a high touch consumer-centric experience.


Bethany Muths Consulting provides expert insights and diverse experience for clients interested in enhancing their brand strategy and creating a multifaceted plan for success. Over the course of her career, Bethany has achieved great recognition and worked with the fashion industry’s most talented CEO’s and Creative Directors at Bloomingdale’s, Cole Haan, Under Armour, G.H. Bass & Co, and Schutz.


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